Why is January White Month in France?
If winter gross sales do not begin by January eleventh, then the month of White 2023 has already began. Like a tree that may be precisely predicted, annually, numerous promotions seem on the bedding It’s residence merchandiseas mattresses, pillowsIt’s bedding. The suitable time to benefit from these bargains is correct after the vacations.
The month of white is a French custom that dates again 150 years. We attempt to clarify its origin and why it’s known as that.
A revolutionary advertising operation
The white month idea was initially created to advertise merchandise throughout the vacation season. It was then modified to incorporate a extra political factor. Aristide Boucicaut was a pioneer of recent commerce, chargeable for Le Bon Marché.
To extend the shop’s gross sales and fill the cabinets with merchandise already bought after Christmas, Aristide determined to liquidate its shares of housewares. Though the operation was held in a white atmosphere, it was truly dubbed White Week.
The White Month idea was initially created to encourage girls to eat extra. If this impressed the creator of “Au Bonheur des Dames”, it additionally helped pave the way in which for the gross sales idea in different international locations.
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